Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

‘Pricing can also be used as a demarcation, to differentiate and enhance the image of a product’
(I) In the light of the above statement, explain Penetration and Skimming as two important pricing strategies that can be used by an entrepreneur.
(II) Give any two advantages of both Penetration and Skimming strategies.

Kavita has observed that there can be a good market for hand-knitted cotton and woollen trendy garments for small kids up to the age of three years. She thought of starting a small enterprise for the same. She also ensured that the enterprise will require 10 – 15 trained workers and an investment of rupees two lakhs. This will give 40% annual return on investment.

1. Quoting lines from the above para, identify and give the meaning of the entrepreneurship concept being stated in the above para.
2. Also, state the elements of the concept identified in (a) above.

Discuss briefly the evolution of franchising and the present scenario in India, citing relevant examples.

Distinguish between Shares and Debentures on the basis of the following:

1. Status of the Investor.
2. Return Rate.
3. Convertibility.
4. Right to Vote.
5. Redemption of Capital.
6. Charge on Assets.

'One man control is best in the world if that one man is big enough to manage everything'. Explain this statement.

Describe the different elements of an operational plan.

Explain any four important aspects to be considered while doing market assessment by an entrepreneur.

Explain the concept of ABC Analysis.

Differentiate between cash flow projection and cash flow statement.

Explain any six steps which help in identifying a feasible product or process.
OR
Explain the first three steps involved in the process of investigation of a feasible product.