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MASS MEDIA AND SOCIETY. — sociology STD 12 Arts — Question

Gujarat BoardEnglish MediumSTD 12 ArtssociologyMASS MEDIA AND SOCIETY.2 Marks
Question
What makes television an influential medium?
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Answer

  • Television is considered to be an effective means of mass communication, as the message is presented in visual and audio form on television.
  • For illiterate listeners it can be used on a much larger scale than in print media.
  • Television can be both educational and entertaining.

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