MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

How does delegation of authority facilitate growth of an organisation?

Raghav works as a banquet manager in a hotel. He feels highly motivated at his job because the work that is assigned to him frequently involves variety of challenges. He is given more autonomy and responsibility and provided with ample opportunities for personal growth and a meaningful work experience. Identify the type of non-financial incentive being offered to Raghav.

Which Consumer Right gives the business firms freedom to set up their own consumer service and grievance cell?

Rajat a sales manager achieved his sales target one month in advance. This achievement was displayed on the notice board and a certificate for the best performance was awarded to him by the CEO of the company. Name the incentive provided to Rajat.

________ integrates and coordinates the various activities of an organisation and formulates organisational goals and policies for it.

What is meant by ‘Leadership’?

Give two examples of business associations which lay down for their members the guidelines in their dealings with the customers.

Name the organisation in which employees are allowed to communicate freely and there are no rules and regulations.

Why is working capital needed? Give one reason.

Shruti has established a small scale factory after completing a course in textile designing. She has tied up with the big home furnishing retail outlets in the city for supplying to them good quality designer home furnishing products like bed covers, cushions etc. She believes that controlling without planning is blind. So, every time she gets an order, she sets the standards in terms of the number of personnel required, the estimated requirements in man-hours per product, the requirements of direct materials for the projected production and the amount of normal overhead expenses required at the projected workload. She also keeps a close watch on the activities so as to ensure that they conform to plans. Whenever the order size is too large, she hires extra workers by placing a notice on the notice-board of the factory specifying the details of the jobs available. Identify the function of management being performed by Shruti.