MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

What is meant by Financial Planning?

Bhagwati Enterprises is a company engaged in the marketing of air conditioners of a famous brand. The company has a functional structure with four main functions; purchases, sales, finance and staffing. As the demand for the product grew, the company decided to recruit more employees. Identify the concept which will help the Human Resource Manager to find out the number and type of personnel available so that he could decide and recruit the required number of persons for each department.

Managerial activities are performed in all types of organisations in all departments and at all levels. Which management character is highlighted here?

Is Management concerned only with doing the right task, completing activities and achieving goals without taking into consideration the cost benefit?’ Give reason in support of your answer.

What can serve as a proof of purchase made for filing a complaint against defective goods?

Simone, a budding entrepreneur wishes to operate a business of Flowers. Since they are perishable in nature, she plans to open a flower shop so that she can directly sell them to the customers. Being a small venture, the number of consumers is also less. So she decides that the direct channel of distribution is better. Her friend, Ankit is a manufacturer of gift items. He is confused regarding the level of channel he should follow. Can you guide him regarding the problem? Give points for support of yours answer.

Give an example of decentralisation at national level.

Give an example of how a non-financial incentive may also involve monetary aspect.

Which two steps in the process of controlling are concerned with compelling events to confirm to plan?

Define ‘ formal organisation’.