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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Who is a stakeholder?
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Answer

Stakeholders are various groups which can influence or pressurise a business'sdecision-making process and have an impact on its marketing performance. Stakeholders include:
  1. Clie
  2. nts / Customers
  3. Staff
  4. Shareholders
  5. Strategic partners
  6. Media
  7. Government, etc.

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