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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Why do customers prefer enterprises with assured sale service? Explain.
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Answer

  1. The customer usually decides his preference for purchase only after satisfying himself about the support system.
  2. A credible and acknowledged after sales service increases the salability of the product by incorporating adequate confidence in the minds of the buyers.
  3. The satisfied customer would not only repeat his purchases but act as a source of publicity for the firm.

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