Resource Mobilization — Entrepreneurship STD 11 Commerce — Question

Give an example of a social entrepreneur.

Match the entrepreneur and his/her enterprise from the following table given below:

	Enterprise		Entrepreneur
1	Wipro	A	Ambani
2	Credit Card	B	Sunil Mittal
3	Nirma	C	Azimji Premji
4	Reliance	D	Aditya Puri
5	HCL Technologies	E	Shiv Nadar
6	Bharti	F	Karsan Bhai Patel
7	Café Coffee Day	G	V.G Siddhartha
8	Amul	H	Kiran Mazumdar Shaw
9	Biocon Industries	I	G.R. Gopinath
10	Air Deccan	J	Varghese Kurien

"Buy one get one free" is an example of one of the techniques of Promotion Mix. Name the technique. Explain any two other techniques of promotion mix.

Explain the meaning of Marketing Research Process.

Modern concept of market has been defined by Peter Drucker as, “The purpose of the business is to create customers and customers do not have geographical boundaries”. What is features of this concept of market can be inferred on the basis of the above definition?

Classify enterprise into different categories.

Manish runs his own jewellery retail shop. He is well trusted by his customers. With changing times, he has also changed his way of business, by introducing light-weight 18 jewellery, diversifying in diamond jewellery and introducing trendy designs in white gold jewellery. He loves his business and is always the first to arrive and the last to leave. N He had also ventured into the business of producing gold chains, but after sustaining a loss of 10 lakh, he closed that business. But, he did not dwell on that loss much, and was soon initiating certain other ventures. Quoting lines from the passage, identify the various attitudes possessed by Manish. Also state any one value exhibited by Manish.

Define Business Finance.

Define 'Macro Environment'?

Define the term "Business Finance".