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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Why is direct sales strategy referred to as 'negative selling'?
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Answer

Under direct sales strategy, the sales persons are in direct contact with the customers and are able to highlight each and every feature of their own product and negative aspects of competitor's product. Because of this, it is referred to as 'negative selling'

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