Directing — Business Studies STD 12 Commerce — Question

Rohan a sole proprietor was running food catering business in North Delhi. He got great success and profit margin in this business. Due to excess demand in the market he expanded his business and separated departments as purchase, production, finance and marketing. Which type of organisational structure would you suggest him? Enumerate its two benefits.

Semul and Sons formulated a promotion plan for their product to face the increasing competition in the market. Which type of plan is it?

List the characteristics of convenience products.

Name the type of plan in which the move of competitors is considered.

Planning cannot foresee or assess future trends in the environment and thus there may be obstacles to effective planning. Mention the limitation of planning referred here.

A company is manufacturing greeting cards. It prints 1,00,000 cards each day. But due to the arrival of Christmas and New Year, it has got an urgent order of extra 50,000 cards. Which method of recruitment do you suggest?

Sunita took her niece, Aishwarya for shopping to ‘Benetton’ to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of ₹ 500 or above at a famous eating joint.
Identify the technique of sales promotion used by the company in the above situation.

What is L.P.G. in context of business environment?

What information do we get through aptitude test?

'Exchange is the essence of marketing' Comment.