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MASS MEDIA AND SOCIETY. — sociology STD 12 Arts — Question

Gujarat BoardEnglish MediumSTD 12 ArtssociologyMASS MEDIA AND SOCIETY.2 Marks
Question
Why is radio so popular?
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Answer

  • Radio can reach a large part of the population at the same time at low cost and effectively.
  • Radio is relatively cheap.
  • It can be easily manipulated.
  • Radio can reach remote villages where transportation and communication facilities are limited.
  • Most of the population of India is illiterate.
  • Radio is therefore an important tool for them for entertainment and information.
  • This has made radio more popular.

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