Question
Will you, as an entrepreneur, use the base pricing method for consumable items? Justify your answer.

Answer

Yes, an entrepreneur, could use the base pricing method for consumable item. This is because of following reasons:
  1. Raising the sales: When the discount is assured on the consumable item, customers will be attracted towards the item. This will increase the sales.
  2. Easy promotion: Due to varying discount, the promotion of the product becomes easy, as discount rates can be made public easily and effectively.
  3. Customers will not be lost: If one rate of discount is not acceptable then the other and more effective discount can be offered.
  4. Scope for bargain: Bargain on price or discount is possible in this method. This bargain can be initiated by entrepreneur and also by the customers leading to productive transaction for the entrepreneur.

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