Question
Write a note on the beginning of modern mass media. What were its effects?

Answer

  1. The first modern mass media institution began with the development of the printing press.
  2. The first attempts at printing books using modern technologies began in Europe.
  3. This technique was first developed by John Gutenberg in 1940.
It's effects were:
  1. With the industrial revolution, the print industry also grew.
  2. With the further development of technologies, transportation and literacy, the newspaper began to reach out to a mass audience.
  3. It was also responsible for people across a country to feel connected and develop a sense of belonging or “we feeling” and people could think of the nation as an “Imagined community”.

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