Outward Appearance of a Business Letter — SPCC STD 11 Commerce — Question

(1) Paper: In order to attract the attention of the reader the paper plays a very important role. For that the three matters are to be considered. (a) Size of paper (b) Colour of paper (c) Quality of paper.

(a) Size of Paper: Generally the paper used for letter writing is of A-4 size that provides proper space for presenting a proper writing. These days almost all the countries follow the measurfment of A series of paper size and according for commercial correspondence or printing attached to computes, paper size A-4 is used and the dimension of that is 8.3” x 11.7”.

(b) Colour of Paper : The paper colour generally remains snow white. Certain firms do prefer pastel shades for letter writing and light sky blue, yellow or pink colours are prefered.

(c) Quality of Paper: ‘Ink should not spread on paper’ principle remains the sole factor for determining paper quality In addition to this, since an official letter is to be punched and filed, paper of good quality does not threaten the possiblity of tear. For selecting the paper for correspondence the above matters are to be considered.