Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

Fizz & Lime is an established beverage company which started bottling Wheat Grass Juice; Bitter gourd with Jamun and Amla with Aloevera. It is planning to expand externally without compromising on the unique taste of these drinks. Belligio Juices got exclusive rights to manufacture and sell Wheat Grass and Amla Aloe under the name Fizz & Lime. Belligio Juices had to use only the ingredients supplied by Fizz & Lime to produce, bottle and distribute the two drinks.

1. Identify and explain the form of external expansion adopted by Fizz & Lime.
2. State any one feature of this form of expansion.

Ashok is engaged in the production of readymade garments using cotton cloth. Identify the business activity in which Ashok is involved. Also, name and define the utility created by Ashok.

Why is it essential that employees perform together as a collective unit? HOTS

“An entrepreneur has a dual role to play one, that of a leader and the other of a manager”. Do you agree?

Mohit is the sales manager of his company. The company is planning its annual operations and has asked Mohit to prepare the relevant budget for his department. Which budget is Mohit required to prepare?

Ram is living in a rural area where there is no school and people are illiterate. He decides to open a retail outlet of computer accessories. As an entrepreneur, do you think his decision is correct ? Give reason in support of your answer stating the relevant environmental factor.

Explain 'Market-survey and analysis' as a feature of a feasibility plan.

What is the basic difference between 'depreciation' and 'amortisation'? Give any two methods of charging depreciation.

Aarav, a small entrepreneur, is manufacturing portable electric iron for domestic use with the brand name 'P-IRON’.This iron is in great demand. He finds that the cost of production per unit of the iron is Rs.1,000 and he can sell the same at Rs.1,200 per unit. The competitors in the market are selling this type of iron at the rate of Rs.2,000. Aarav’s objective is not to earn profit in the short-run but to capture the largest market. His expectation is that the customers will be attracted towards the new brand because of low price.
Identify the method of pricing adopted by Aarav to capture the substantial portion of the market. Also, state any two advantages of this method of pricing.

Enlist the various sources which lead to the emergence of basic ideas.