Marketing Business Studies - Marketing

Which of the following is not an element of marketing mix?

Which of the marketing philosophies aim at maximizing profit by increasing the sales volume?

Mansi took her niece, Ridhima, for shopping to ‘Mega Stores’ to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.

Name the function of marketing which is concerned with the cost and location of target market.

'Maruti Vega Ltd.' entered into the market with coloured television and have now introduced products like audio systems, air-conditioners washing machines, etc. The company is not only offering the products but also handling complaints and offering after-sales services.
Identify the element of marketing mix discussed here.

what is the advantage of registering ’trade mark’?

State the meaning of ‘Product Identification’ function of packaging.

Hemant, Guddu and Toshita were friends from college days and presently they were doing different kinds of business. They regularly meet and discuss their business ideas, and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns, etc.
In one of such meetings, Hemant drew the attention of Guddu andToshita towards the exploitation of consumers. He told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas he was not doing so. Guddu told that they were under pressure to satisfy the consumers but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Toshita stressed that a company cannot achieve its objectives without satisfying the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind, because business is run by the resources made available by the society. She further stated that she herself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Hemant, Guddu and Toshita in the marketing efforts of their business. Also, state one more feature each of the various types of thinking identified that is not given in the above paragraph.

Hemant, Guddu and Toshita were friends from college days and presently they were doing different kinds of business. They regularly meet and discuss their business ideas, and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns, etc.
In one of such meetings, Hemant drew the attention of Guddu and Toshita towards the exploitation of consumers. He told that most of the sellers were exploiting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing, whereas he was not doing so. Guddu told that they were under pressure to satisfy the consumers but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same.
Toshita stressed that a company cannot achieve its objectives without satisfying the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind, because business is run by the resources made available by the society. She further stated that she herself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Hemant, Guddu and Toshita in the marketing efforts of their business. Also, state one more feature each of the various types of thinking identified that is not given in the above paragraph.

How do the 'Company-related factors' affect the choice of channels of distribution? Explain.

Explain the role of marketing in a firm.

What is meant by product concept of marketing.

State any four methods of floatation of new issues in the primary market.

Explain the following functions of marketing:

1. Product designing and development.
2. Standardisation and Grading.

Explain any four points of difference between ‘Marketing’ and ‘Selling’.

Explain four important elements of marketing mix.

Distinguish between convenience product and shopping product.

Nandrachal Networks and Technologies Ltd. is a leader in technology innovation in U.S.A. creating products and solutions for a connected world. It has a large Research and Development team which invented the first smart watch W-I, which besides showing the time would also monitor few health parameters like heart beat, blood pressure, etc. While in search of markets abroad, the company found that in India, the reform process was underway with the aim of accelerating the pace of economic growth. The company decided to take advantage of the fact that licensing requirements had been abolished. The company was also aware that there had been increased level of interaction and interdependence among the various nations of the world and India could be made a base for its international trade. It set up its office in Gujarat with a view to capture the Indian market. In a short span of time, the company emerged as a market leader. Success of the company attracted many other players to enter the market. Competition resulted in reduction in prices, thereby benefitting the customers.

1. In the above paragraph, two major concepts related to government policy have been discussed. Identify and explain those concepts.
2. Also, explain briefly any three impacts of those concepts on Indian business and industry.

Vasvi purchased a bottle of pickle from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. She Bled a case in the District Forum under Consumer Protection Act and got the relief.

1. Identify the important aspect neglected by the marketer in the above case.
2. Explain briefly the functions of the aspect identified in (a) above.

Radhika was a student of Business Studies of Class XII. Her father was a farmer who grew different varieties of rice and was well-versed about various aspects of rice cultivation. He was also selected by the government for a pilot-project on rice cultivation. As a project-work in Business Studies, she decided to study the feasibility of marketing good quality rice at a reasonable price. Her father suggested her to use internet to gather customers' views and opinions. She found that there was a huge demand for packaged organic rice. She knew that there were no pre-determined specifications in case of rice because of which it would be difficult to achieve uniformity in the output. To differentiate the product from its competitors, she gave it the name of 'Malabari Organic Rice' and classified it into three different varieties namely - Popular, Classic and Supreme, based on the quality. She felt that these names would help her in product differentiation.
Explain the three functions of marketing, with reference to the above paragraph.

What is meant by ‘Personal Selling’? Explain any three qualities of a good salesman.

‘Though advertising is one of the most frequently used media of promotion of goods and services, yet it attracts lot of objections.’ Explain any four such objections.

_________________ means classifying the products into different groups, on the basis of its important characteristics.

_______ help in developing brand loyalty for a product.

_________________ refers to a combination of various features relating to the product or service like quality, size, range, package, warranty etc.

______________ assumes that product improvement is the key to profit maximisation of a firm.

_______ is a set of actual and potential buyers of a product or a service.

A 'Product' is a bundle of utilities. (True/ False)

Branding is an objective of marketing. (True/ False)

Personal selling is flexible. (True/ False)

The understanding of marketing management philosophies is very important for a marketer. (True/ False)

Marketing is a social process. (True/ False)