Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT5 Marks
Question
Advertisement leads to product awareness. Explain.
✓
Answer
Product awareness:
Advertisement helps in providing information about the product to the consumer. The information can be utility of the product, features, how to use the product, etc.
When a product has more than one usage then through advertisement such information is passed on to the potential consumers.
Producer also creates a trust in consumer’s mind regarding the quality of the product.
By sharing the trust and satisfaction of current consumers, new consumers can be convinced to purchase the product.
Thus, there are several ways in which advertisement creates awareness about the product.
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