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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing1 Mark
Question
Define 'Branding'.
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Answer

Branding helps in creating a distinct image of the seller in the market (e.g., Bata Shoes). It helps in securing repeat sales, thereby building the reputation and goodwill of the manufacturer.

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