Marketing — Business Studies STD 12 Commerce — Question

Under what circumstances would functional structure prove to be an appropriate choice?

Flavours Ltd. was engaged in the business of making handmade chocolates. Lately, the business was expanding due to good quality and reasonable prices. As the demand was increasing, Flavours Ltd. decided to explore bakery products as well. In order to make bakery products the company directed its workforce to work overtime but this resulted in multiple problems.
Due to increased pressure the efficiency declined and the workers had to take orders from more than one superior. Workers were overburdened and their health was also affected. Gradually the quality of the products begins to decline and market share also went down. The company realised that they had implemented changes without waiting for the required infrastructure.
Identify the explain the principles/ technique of Taylor/ Fayol referred to in the above para.

Explain ‘Helpful in higher performance’ in relation to importance of staffing.

You are working as a financial advisor. One of your clients asked, how securities are sold in secondary market. Give details in this context.

Aircel started an earnest awareness campaign 'Save Our Tigers'. The campaign's main agenda was to conserve tigers. This campaign highlights one of the objectives of management. Discuss in brief.

Distinguish between unity of command and unity of direction.

Explain the steps involved in the process of planning.

Steelone Enterprises is manufacturing high quality steel utensils. The demand for steel utensils is rising as people are getting aware that plastic is not good for health. This has led to increase in production of steel utensils. To encourage sales, Steelone Enterprises declared a liberal credit policy which allows three months credit to its wholesale buyers.
In the light of the above, identify the two factors affecting working capital requirements of Steelone Enterprises. State with reason, whether the factors as identified above, will result in high or low working capital requirement.

Mr. Nitin is manufacturing fruit jelly under the brand name "Fruiticious' He plans to launch fruit squashes under the same brand name. Is the decision correct? What advantages Mr. Nitin will get from this decision?

What are the main basis of setting standards?