Marketing — Business Studies STD 12 Commerce — Question

With changes in the consumption habits of people, Neelesh, who was running a sweet shop, shifted to the chocolate business. On the eve of Diwali, he offered chocolates in attractive packages at reasonable prices. He anticipated huge demand and created a website chocolove. com for taking orders online. He got a lot of orders online and earned huge profits by selling the chocolate.
Identify and explain the dimensions of business environment discussed in the above case.

Mohan, the manager of a business undertaking is very lax with his fellow employees and subordinates. He does not give them parameters or rules for reporting to work and completion of assignments.
Which principle of management is being overlooked and why? Give one violating effect.

Why is coordination a deliberate function?

What is economic and non-economic & venvironment of business?

'Rose Ltd' is manufacturing-Textiles, Cosmetics and Kitchenware items. The company has recruited all female freshers directly from a Management Institute located in the city. Each product is headed by different female manager.Ms Pooja is looking after Textile. She believes in decentralisation and takes decisions regarding different work by consulting her subordinates.Ms. Mona, head of Cosmetics, takes little interest in managerial functions and the subordinates are left on their own.Ms Anu is heading Kitchenware items. She has kept all the authority in her own hands and makes employees perform the work exactly as per her orders.1. Which kind of organisational structure has the company adopted?2. State the specific source of recruitment used by the company.3. Identify the leadership styles practised by the 3 heads.

What is meant by Physical Distribution?

To encourage innovation and creativity, Sunshine Enterprises has set up a team called 'incubators'. They are specially selected senior executives of the company whose responsibility is to ensure that the innovative ideas are generated by the employees.
The company rewards and encourages the employees through its recognition and reward.

1. What element of directing is being used by Sunshine Enterprises.
2. Identify two ways in which this element is being implemented.

Vikas has completed his C.A. by clearing a specified examination by the Institute of Chartered Accountant of India. No body can become a C.A. without this step. He is working as finance manager in Kajaria Ltd. which is involved in manufacturing of tiles. There are other Chartered Accountants, too, in the company but Vikas has the reputation of creative application of existing theoretical knowledge which he has gained during his education. He integrates the activities of finance department with production and sales department due to which performance of the company is geting better day-by-day.

1. Mention the characteristic of profession discussed above.
2. At which level of management Vikas is working in the company?
3. Which nature of management is mentioned above?
4. Name the concept of management which Vikas is performing by integrating the activities of his department with other departments. Give one importance of this concept.

ITC started its business with Jobaico Industry, later on its entered in hotel industry, consumer goods industry, stationery, etc. ITC assured quality to customer and kept company's name as its identity. This help the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction.(i) Name the element of marketing mix referred in above para.(ii) Name the other elements of marketing mix.(iii) Name the concept which assure quality and help in identification of product.

Blue Heavens Ltd. purchased a new hi-tech machine from Germany for manufacturing high quality auto components in a cost effective manner. But during the production process, the manager observed that the quality of production was not as per standard. On investigation it was found that there was lack of knowledge amongst the employees of using these hi-tech machines. So, frequent visit of engineers was required from Germany. This resulted in high overhead charges. Suggest what can be done to develop the skills and abilities of employees for producing high quality products by using these hi-tech machines. Also state how the employees or the organization will benefit from your suggestion.