Question
Explain ability to perceive and preserve basic ideas' as a factor in the process of sensing opportunities.

Answer

Entrepreneurs have the ability to perceive and preserve a basic idea and after spotting an opportunity, they are able to synthesise the available information to arrive at creative solutions. An entrepreneur may spot an idea from the following sources:
  1. Problems.
  2. Change.
  3. Invention.
  4. Competition.
  5. Innovation.

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