Application and Use- Availability of existing product and its present uses. Modifications made for its better use.
Level of operations- Depends on the quantity to be supplied; cottage, small and large scale operations; and expertise, skill and labour will also depend on the level of operation.
Cost- Cost of raw material and cost of competitive product will help in deciding the ultimate sales price.
Technical complexity- Type of technology required to produce the product, training and application of such technology is available or not, position of supply of plants and machinery for such technology.