Question
How does market demand influence a business idea? Give a suitable example.

Answer

Market always exerts its influence on all enterprises. So, it is important for the entrepreneurs to always be a keen observer about the market trends. Therefore, we can say that market demand is one of the important methods of generating new ideas. e.g. if there is market demand for cars running on LPG fitted kits, it is good opening for large scale entrepreneurs, like Maruti Udyog to innovate.

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