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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing1 Mark
Question
Explain in brief the concept of Personal Selling.
✓

Answer

Personal selling means face to face interaction between the seller and the buyer for the purpose of making a sale.Alternate Answer
Personal selling involves informing, assisting and persuading the prospects to buy a product by demonstrating its desirability.

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