Marketing — Business Studies STD 12 Commerce — Question
CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
Explain the features of services.
✓
Answer
The features of services are as follows:
Intangibility: Services are intangible as they cannot be seen or touched. They are abstract and invisible.
Perishability: Services cannot be stored for future use. e.g. If a bus has 10 vacant seats now, these cannot be utilised in future.
Inseparability: Services are produced and consumed at the same time. The service cannot be separated from the service provider.
Variability: Services are not standardized and uniform, and differ from one service provider to another. e.g. The type of service, which a waiter provides in a hotel may not always be the same.
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