Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
Explain the role of public relations.
✓
Answer
Introduction :
Customers are maintained by strengthening relations with various parties related to business firm.
Relations should be maintained and developed.
Strengthened relations help to maintain sales.
Marketing management plan various programs.
When new product is launched in the market, many programs are organized as part of public awareness.
Community based programs such as maintenance of gardens, repair, making foot path, medical camps, eye camp, tree plantation, cleanliness of city, etc.
Such programs create good impression in society as a result product receives warm response from public.
Meaning of Public Relation :
To maintain good relations and to create good reputation of business firm, by keeping good relations with various parties means pubic relations.
Public relations are a spectrum of activities of business firm.
It is so designed as it creates good impression among the parties involved in it.
Activities included in public relation :
To give news about business firm.
Speech of the director of business nit and its publicity.
To organize seminar, symposium, competition and sport.
To publish news about business firm.
To perform functions in public interest and present before community.
To organize social and cultural programs.
Role / functions of public relation :
Healthy business relations with newspapers :
Good business relations with newspapers help to commute effectively to public regarding the product.
Programs as part of public awareness :
Business unit organizes some programs as part of public awareness regarding the product before launching it in the market.
Publishing of company’s magazine :
Through publishing company’s magazine regarding news about company’s achievements, achievements of the employees, awards received by the company, good reputation is created.
Chairman ‘s speech through various media :
Through various media, chairman informs other partners regarding company’s future plan and future policies.
Participation social and cultural activities :
Through these activities company informs public about its social and cultural responsibilities and creates good impression.
Tasks of public interest :
Tasks of public interest such as repair, making footpath, medical camp, tree plantation, water supply, garden preservation and maintaining, solving the problems of the concerned city etC. create good prestige of the company.
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