Marketing — Business Studies STD 12 Commerce — Question

Name the type of plan which is time bound and linked with measurable outcome.

An educational institution, the business organisation, hospitals, clubs, etc. all needed to be managed,Which characteristic of management is highlighted here?

'To see whether plans are being implemented and activities are being performed according to schedule', is a step of planning process. Identify the step.

Distinguish between ‘Selling Concept’ and ‘Marketing Concept’ of Marketing Management Philosophies on the basis of ‘main focus’.

India’s retail sector has been undergoing structural changes for the last two decades. On one hand, the ‘mall culture’ has gradually become a way of life, especially in the metros and mini¬metros. On the other hand, there is accelerated growth in e-business as customers also prefer to buy products and services via the Internet, telephone and television. However, operating in either of the segments is marked by the presence of strong competitors.
Identify the components of specific forces and general forces being discussed in the above paragraph.

What is meant by directing?

"Bhuvan, who was a vegetarian went to a snack bar for having French fries and later found out that it had non vegetarian content. Neither the advertisement nor the packing of the product displaced that the product has non vegetarian content. Will Bhuvan be able to claim compensation, which right of the consumer is violated"?

The Production Manager of Bharat Ltd. instructs a salesman to go slow in selling the product, whereas the Marketing Manager is insisting on fast selling to achieve the target.
Which principle of management is being violated in the case? State any one of the consequences of violation of this principle.

It means some obstruction or hindrance to communication. Give its two examples.

What is compared with what, in controlling?