Marketing — Business Studies STD 12 Commerce — Question

What are the main features to be considered by the management while planning?

You have an advertising agency. A manufacturer of consumer product like Soap, Tooth Paste has come to you to help him in promotion of his products. Convince him how advertising can assist in giving boost to his sales?

How is a functional structure disparate from a divisional structure?

Explain the following non-financial incentives.

1. Status.
2. Organisational climate.
3. Career advancement opportunities.

Distinguish between National Stock Exchange of India (NSEI) and Over The Counter Exchange of India (OTCEI) on the following bases:

1. Year of establishment.
2. Paid-up capital.
3. Securities traded.
4. Duration of settlement.
5. Objective.

‘Bending the customer according to the product’ and ‘Developing the product according to customer-needs’ are the two important concepts of marketing management Identify the concepts and differentiate between the two.

Nisha Sethi was working as a Human Resource Manager in a famous consultancy firm, KLI Global Services. Her job included preparing job descriptions, recruitment, developing compensation and incentive plans and facilitating employee learning. They had entered into alliances with institutes to ensure continuous learning of their employees. With the jobs becoming more and more complex, KLI Global Services invested large amount of money in making the employees learn the skills necessary to complete the jobs.
State by giving any five points, how this investment is likely to benefit the organisation?

What is meant by ‘Directing’ as a function of management? Describe any four points of its importance.

State any five points of importance of planning.

'Advertising’ and ‘Personal Selling’ both are communication tools used by the marketers to promote their products. Yet they differ in their approach. Differentiate between the two by giving any six differences.