Question
Explain with example, how 'existing products or services' help in generation of ideas?

Answer

Existing products and services can generate a number of ideas to improve them or to provide a cheaper substitute or to bring about a reduction in price. It can also help in deciding whether similar projects can be established, whether new products can work as raw material for existing units, whether new products can be developed from the waste generated from existing product, etc. e.g. in an area where a perfume unit is functioning, there is scope for growing and supplying aromatic plants.

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