Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

Sale of ceiling fans during winter season is a decision prompted by an environmental factor. Name and explain the factor.

Working capital is of two types. Explain them briefly.

Enumerate the disclosures required to be made in the prospectus of a company.

Which inherent limitations of sole proprietorship led to the emergence of partnership?

Explain the term 'SKU' with an example.

In 2022, a popular snacking brand ‘Pom-Pom’ completed 25 years in India. They were one of the first such brands in the country and wanted to start a campaign that allowed the brand to connect with the consumers directly. The marketing team created the idea of ‘Me and Mera Pom-Pom’ where people were encouraged to share their stories woven around their experiences with the product. Such a campaign enabled the consumers to send their message to the company rather than receiving it from them. People shared some of the most poignant and private moments of their lives. Some uploaded their viral films too.
(I) Identify the Promotional approach used by ‘Pom-Pom’ to reach its customers.
(II) Explain any two important features of this approach.

Given the same product and the same market, why is it necessary to adopt different types of market mix? Give reasons.

Paramveer Singh runs an online business for gym equipments. The annual demand for the Waist Flexors sold by him is 16,000 units. The annual holding cost of Waist Flexors per unit is ₹ 48 and the cost of placing an order is ₹ 1,500. Calculate the Economic Order Quantity of Waist Flexors.

The joint stock company fulfill which needs of the business?

Give any two benefits of budgeting, as enjoyed by a business.