Given the same product and the same market, why is it necessary t… - Vidyadip

Question

Given the same product and the same market, why is it necessary to adopt different types of market mix? Give reasons.

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Answer

In case of the same product and the same market, it becomes necessary for the entrepreneur to compete with the competitors. It is important to bring some changes in its product mix, price mix, promotional mix and distribution mix, so as to influence the consumer of the product. So, when the product and market are same, there is a need of different market mix.

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