Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

Fizz & Lime is an established beverage company which started bottling Wheat Grass Juice; Bitter gourd with Jamun and Amla with Aloevera. It is planning to expand externally without compromising on the unique taste of these drinks. Belligio Juices got exclusive rights to manufacture and sell Wheat Grass and Amla Aloe under the name Fizz & Lime. Belligio Juices had to use only the ingredients supplied by Fizz & Lime to produce, bottle and distribute the two drinks.

1. Identify and explain the form of external expansion adopted by Fizz & Lime.
2. State any one feature of this form of expansion.

Explain the functions of Industrial Investment Bank of India Ltd (IIBI).

What is a proforma income statement? What forecasting techniques can be adopted to make it?

"Establishment of short or long term objectives and incorporating deadlines in quantifiable measures requires some rules." After identifying the concept described in the above lines explain its rules.

Give any two examples which explain how ideas can be generated based on 'Natural Resources'.

Prudent Pharma has been a well-established manufacturer of curative medicines in India for the past 15 years. The company is planning to enter a new line of products known as ‘nutraceuticals’ which has both nutritional and medicinal benefits. With rising awareness levels and easy access to information, people are keen to try nutraceuticals as these health supplements claim to delay or reduce the impact of chronic diseases.
As income levels of the population have improved, nutraceuticals promise to emerge as a growing niche market in the country. It is governed by health and safety regulations and the company needs to acquire the required licenses to venture into this field. Though the concept is new to India, internationally it is already a growing market with multiple international brands. Prudent Pharma is in talks for a potential international tie-up for research and development.
On the basis of the given text, identify by quoting lines, any three macroenvironment factors that may affect the future of Prudent Pharma.

Why primary market is also known as new issue market? Give one reason.

Differentiate between ATL and BTL.

Rekha, a sole proprietor has grown her business over the years of selling fashion accessories. She started with one shop but now has three in different localities.
She wants to expand even further but she has limited finances. She is thinking of going into partnership with her friend who is very much interested in joining her.

1. Explain two benefits of remaining a sole proprietor.
2. Explain two benefits and two limitations of partnership.

What do you mean by promotion?