Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Aarav, a small entrepreneur, is manufacturing portable electric iron for domestic use with the brand name 'P-IRON’.This iron is in great demand. He finds that the cost of production per unit of the iron is Rs.1,000 and he can sell the same at Rs.1,200 per unit. The competitors in the market are selling this type of iron at the rate of Rs.2,000. Aarav’s objective is not to earn profit in the short-run but to capture the largest market. His expectation is that the customers will be attracted towards the new brand because of low price.
Identify the method of pricing adopted by Aarav to capture the substantial portion of the market. Also, state any two advantages of this method of pricing.

Street vendors sell various types of small goods. Often, there is a standard price posted for each item on sale. If the vendor really wants to sell an item, and determines that a prospective buyer is not willing to pay the posted price, he or she may engage the individual in a negotiation of the sale price. Sometimes referred to as dickering, the buyer and seller make offers back and forth until they can settle on a price that both believe is fair.

1. Explain the type of pricing method involved.
2. Describe the features of the pricing method involved.

Dairy foods ltd. has been well known for it's products throughout India. They started manufacturing Biscuits and chocolates in the year 1995 and slowly built their brand. The company occupied the top position in terms of sales and it increased it's product range also. By 2010 they were the undisputed leader in the field of confectionaries. Their annual general meeting was held wherein the Board of directors felt that the company should also be socially responsible in doing their business. They decided to use new technologically advanced recycled paper for all their products which would retain the freshness of their products as well as contribute towards the saving of our planet.
By doing this the company has modified their goods in a particular way to create a new product of greater value to the customers. Identify the concept mentioned above and explain it from financial and marketing point of view.

Explain value addition by giving examples.

In addition to purchasing fixed assets and current assets, finance is needed for many purposes. State any three such purposes.

Nayan has just passed his Senior Secondary Examination from a CBSE affiliated school. He wanted to start his own business but was undecided about the nature of the business to be started. One day, during the morning walk, his grandfather fell down in the park and was injured. He observed that his grandfather often forgot to take his medicines. He thought that the same problem may be faced by other old people. He thought to develop a walking stick for old people that could be fitted with some electronic devices connected to the mobile phones of the members of their families which could indicate the location of the old people when they go outside their homes. He also thought to fit a timer in the stick that could remind them about the time of taking their medicines. Identify and state the meaning of the concept described in the above para that helped Nayan in structuring his idea of solving the problem.

The joint stock company fulfill which needs of the business?

Describe the contents of an organisational plan.

Enlist several categories of financing possibilities in which smaller ventures sometimes rely on.

Differentiate between ATL and BTL.