Financial Market — Business Studies STD 12 Commerce — Question

Write any three features of public relations.

‘An effort to control everything may end up in controlling nothing.’ Explain.

Suresh works in a bulb manufacturing company. Each bulb which is manufactured is of standard size and quality. Further, if there is any unrequired type of bulb manufactured then its production is stopped. Last month when the company came to know that 10 watt bulbs were no more liked by customers, their production was stopped. He works in the purchase department. His job is to purchase the filaments required to make bulbs. This time when he purchases the filament he gets the instruction from the seller that some special care needs to be taken in the first hour of fixing the filaments inside the bulb. Suresh knows this information should be given immediately to the production department before the assembling process starts. However he finds that his company's policies only allow him to give the message to his immediate boss who will further pass this message to his boss. The passing of this message will continue till it reaches the desired person in the production department.

1. Which technique of management is followed here?
2. Also, state the principle of management followed here by the company.

Distinguish between the principles of ‘unity of direction' and 'unity of command'.

Describe standardisation and grading as marketing functions.

When can a capital structure be considered optimum and what kind of capital structure is best for a firm?

What is a 'programme'? Give a suitable example for the same.

Explain any three qualities of a good brand name.

Is ‘management’ a full fledged profession? Give any three reasons in support of your answer.

Nature of money market can be well explained with the help of its features. State any three such features of money market.