Download App

Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
Write any three features of public relations.
✓

Answer

  1. Securing Cooperation of Public: Public relation is an activity to get support from public. Every organisation wants to run successfully. For this public (i.e., all related protagonists like-consumers, employees, shareholders and society) support is essential or needed. And the support of public can be earned through Public Relations.
  2. Successful relation with Public: Sometimes Public develops negative attitude towards any company. This attitude could be changed by establishing public relations which helps in developing better relations with public.
  3. Satisfying different Groups: Public relation is an effort to satisfy different groups (like-consumers, employees, shareholders and society). For example, with the help of Public relation, the expectation of any particular group is acknowledged. The group is tried to satisfy by most possibly meeting their expectations.

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free

Explore more

More "3 Marks Question" from Marketing→Marketing — all question types→Business Studies STD 12 Commerce question papers→CBSE Board STD 12 Commerce question papers→CBSE Board question paper generator→

Similar questions

‘Product is a mixture of tangible and intangible attributes.’ Discuss.
→
Explain ‘Strategy’ as one of the types of plans.
→
In the year 2015, Under Section 12(1D) of the Consumer Protection Act, the Consumer Affairs Ministry had filed a suit in National Consumer Disputes Redressal Commission (NCDRC) against Nestle India, the manufacturer of Maggi noodles, seeking about ₹ 640 crore in damages for alleged unfair trade practices, false labelling and misleading advertisements.
  1. Name any two other two parties besides government who can file a case under Consumer Protection Act 1986.
  2. Why has the government filed a suit in National Consumer Disputes Redressal Commission (NCDRC) and at no other level of three tier redressal.
→
Explain the following feature of planning:
Planning is pervasive.
→
What is meant by right issue of shares?
→
Taking corrective/ remedial action is the last step in the process of one of the functions of management:
  1. Name the function.
  2. Explain the other steps of the above mentioned function.
→
Explain any three qualities of a good brand name.
→
Explain the term 'Financial Planning'.
→
If an organisation follows the following principles of management, state some of their positive effects on the organisation.
  1. Esprit De Corps.
  2. Initiative.
→
Samir Gupta started a telecommunications company, ‘Donira Ltd.’, to manufacture economical mobile phones for the Indian rural market with 15 employees. The company did very well in its initial years. As the product was good and marketed well, the demand of the products went up. To increase production, the company decided to recruit additional employees. Samir Gupta, who was earlier taking all the decisions for the company, had to selectively disperse the authority. He believed that subordinates are competent, capable and resourceful and can assume responsibility for the effective implementation of their decisions. This paid off and the company was not only able to increase its production but also expanded its product range.
  1. Identify the concept used by Samir Gupta through which he was able to steer his company to greater heights.
  2. Also explain any three points of importance of this concept.
→