Download App

Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Mention any two techniques of sales promotion with example.
✓

Answer

The two techniques of sales promotion are:
  1. Quantity plus: In this, seller offers quantity at no extra cost. e.g. 30% extra with Kissan Jam.
  2. Contests: Consumers are invited to participate in contests and gain awards. e.g. two free train tickets to Manali.

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free

Explore more

More "3 Marks Question" from Enterprise Marketing→Enterprise Marketing — all question types→Entrepreneurship STD 12 Commerce question papers→CBSE Board STD 12 Commerce question papers→CBSE Board question paper generator→

Similar questions

Give a brief history of Franchising.
→
Kamal Ltd. are manufacturers of textiles, having their plant in Surat, a city of Gujarat. Vastra Ltd. are the manufacturers of readymade garments and sell their products throughout the country. They also export their products to America and European countries. Vastra Ltd. source their textiles from Kamal Ltd. The management of the two companies decided to merge to have economies of large scale production.
  1. Identify the type of merger entered into by Kamal Ltd. and Vastra Ltd.
  2. Also, explain a type of merger other than the one identified in (a) above.
→
State the uses of a Project Report for an entrepreneur.
→
State five elements of business opportunity.
→
Explain any three ways of generating ideas.
→
What is a sales strategy?
→
Why is stock exchange important for an investor?
→
Quest of Independence Effects Form's Selection
William C Durant, the founder of general motors, started a variety of entrepreneurial ventures, primarily in the fields of insurance, real estate and construction. None of them really took off. Once he hitched a ride to work with a friend, nothing that his friend's new 'buggy' rode smoother than any he had been in. New design in the buggy's springs was the reason for this. Durant, on learning that the Coldwater Road Cart Company made the buggies with the improved springs, immediately offered to buy the company for $ 1500. For this, he had to borrow $ 2000 from Citizen National Bank of Flint and made two sample buggy carts. Within a week, the buggy was sold, leaving orders for 600 buggy carts and there was no turning back and the turning point came in 1904, when Buick Manufacturing Company offered Durant partnership, as they were both in need of fresh source of capital and the famed selling abilities of Durant. But, Durant agreed to come in only if he could have absolute managerial control and finally took over the Buick Company.
  1. 'Buick Company' is a private company or a public company?
  2. Why did the Buick Manufacturing Company offered Durant a partnership proposal?
  3. Who is the founder of general motors?
→
There is a positive relationship between order size and carrying cost. Why?
→
Explain any two inputs required for designing a 'Sales Budget'.
→