Question
Mention four points of difference between advertisement and publicity.
| Sr. No. | Points of Difference | Advertisement | Publicity |
| $1.$ | Objective | Objective of advertisement is to increase the sale. | Objective of publicity is to increase the prestige of the company. |
| $2.$ | Payment Finance | Manufacturer has to pay for advertisement. | Nothing is to be paid for publicity. |
| $3.$ | Media | Management selects the media for advertisement | Publicity is done through public media such as television, radio, newspapers etc. |
| $4.$ | Spread | Spread of advertisement is limited compare to that of publicity. | Spread is wider it is done through public media. |
| $5.$ | Reliable | As advertisements are done from manufacturers audience or readers do not fully on it. | Publicity is carried out through television, and the editor of the newspaper is reliable. |
| $6.$ | Repetition | Advertisement can be repeated. | Publicity cannot be repeated. |
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