Question
State the features of branding.

Answer

Features of branding:

  • Branding makes people trust the consistent quality that they expect from the said brand.
  • Specific colours are used while labeling and creating designs for a brand. Also, specific pattern or designs are used to symbolize the brand.
  • The finalized logo is printed on the packing of the product and many a times at the product itself.
  • Brand of a firm shows the features, advantages, uses, personality and culture of the product.
  • Symbol creates a unique identity.
  • Symbol is a verbal and visual identity.
  • Product with a symbol can be sold in the market at a high price.
  • It is easy to sell a product carrying a famous symbol. In fact, the sale is higher for a product carrying a famous symbol. (Note: For example, ADIDAS shoe company has a logo consisting three stripes. This logo is famous itself to give the product a high value in consumer’s mind.)

<p><a target="_blank" rel="nofollow"><img src="http://allsbapi.studentbro.in/mcq/PG/GSEB_EM/STD12/B.A/CH10/3M/A4.PNG" alt="" width="180" height="" /></a></p>

Need a full question paper?

Generate a complete, print-ready paper with questions like this in minutes — across 16+ boards, with answer keys.

Start Generating Free