MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

• Branding makes people trust the consistent quality that they expect from the said brand.
• Specific colours are used while labeling and creating designs for a brand. Also, specific pattern or designs are used to symbolize the brand.
• The finalized logo is printed on the packing of the product and many a times at the product itself.
• Brand of a firm shows the features, advantages, uses, personality and culture of the product.
• Symbol creates a unique identity.
• Symbol is a verbal and visual identity.
• Product with a symbol can be sold in the market at a high price.
• It is easy to sell a product carrying a famous symbol. In fact, the sale is higher for a product carrying a famous symbol. (Note: For example, ADIDAS shoe company has a logo consisting three stripes. This logo is famous itself to give the product a high value in consumer’s mind.)

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