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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing1 Mark
Question
Physical distribution as a function of marketing involves two major decision areas. List these decision areas.
✓

Answer

  1. Decision regarding channels of distribution or the marketing intermediaries to be used.
  2. Physical movement of the product from where it is produced to a place where it is required by the customers for their consumption or use.

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