Marketing — Business Studies STD 12 Commerce — Question

How does organising lead to specialisation?

Distinguish between ‘Selling Concept’ and ‘Marketing Concept’ of Marketing Management Philosophies on the basis of ‘main focus’.

Hero Ltd’s target is to produce 10,000 shirts per month at a cost of’ 150 per shirt. The production manager could achieve this target at a cost of’ 160 per shirt. Do you think the production manager is effective? Give reason in support of your answer.

'Pepsi offers ₹ 5 to the customer on return of empty bottle'. Identify and discuss in brief the technique used by Pepsi

One of the functions of Management is considered a base for all other functions. Name that function.

ITC contributes ₹ 1 on the sale of every four classmate notebooks to its rural development initiative that supports, among other projects, primary education in villages. It uses eco-friendly and chlorine free paper for the production of its notebooks.
Identify the management objective which ITC is trying to achieve.

Define the term 'Span of management.

Under what circumstances would functional structure prove to be an appropriate choice?

Mr. Gupta started a departmental store. He got it centrally air conditioned from KB Refrigerators Ltd. for Rs. 50,000. The cooling system was not efficient enough and so during the first month only, Mr. Gupta suffered huge losses due to spoilage of perishable inventories. Where can he file a case under the Consumer Protection Act? What are the remedies available to him.

What is meant by ‘liberalisation’?