Marketing — Business Studies STD 12 Commerce — Question

What is Economic Safety?

Give any one difference between Management principle and values.

The concentration of decision-making authority is called centralisation whereas its dispersal among more than one person is known as what?

Which marketing philosophy give more importance to 'consumer welfare' instead of consumer satisfaction?

Define ‘Formal communication’.

Himanshu purchased a new car from 'Galaxy Motors' for 25 lakhs. He was offered free insurance for the first year and three free servicing to be availed after the car had covered 5,000 km, 10,000 km and 15,000 km respectively. When Himanshu took the car for the first free servicing, he was told that the car was not new and first service had already been availed on this car. He felt cheated and filed a complaint in the State Commission. Being not satisfied with the decision of the State Commission, after two months he decided to file an appeal against it.
Can Himanshu appeal against the decision of the State Commission? Give reason in support of your answer.

It is necessary that goods and services must be made available to the customers at the right place, in the right quantity and at right time.(a) Name and explain the concerned element of Marketing Mix given above.(b) Explain the components of this element.

Why is it said that management is a goal-oriented process?

Name the method of training in which the trainee works directly with a senior manager and the manager takes full responsibility of the trainee.

Which marketing philosophy gives more importance to consumer welfare instead of consumer satisfaction?