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MARKETING MANAGEMENT — OCM STD 12 Commerce — Question

Gujarat BoardEnglish MediumSTD 12 CommerceOCMMARKETING MANAGEMENT3 Marks
Question
State the functions of labeling.
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Answer

Functions:
  • Label helps in identifying the product.
  • It gives complete information about the quality and type of the product.
  • All information regarding product is provided to the consumer.
  • Direction of use of product is given to the consumer.
  • It creates attraction for the product which helps in advertisement and personal service.
  • It complies with the legal requirement of product packing and providing all the ‘ necessary information to the consumer.

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