Mass Media and Communications — Sociology STD 12 Humanities — Question
CBSE BoardEnglish MediumSTD 12 HumanitiesSociologyMass Media and Communications6 Marks
Question
Trace the changes that have been occurring in the Newspaper Industry.
✓
Answer
Following changes have been occurring in the newspaper agency:
The increasing rate of literacy has widened the scope of newspaper industry. There is an overall increase in newspaper of different languages.
Dominant Indian language papers such as Malayalam Manorama and the Eenadu began the concept of local news in an important way.
The Indian language newspapers have taken advanced printing technologies and also attempted supplements.
New market strategies are being followed in the newspaper industry. Vernacular newspaper have increased their circulation in the states and the rural hinterland. The automated chain has completely eliminated the use of paper.
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