Marketing — Business Studies STD 12 Commerce — Question

National Vritech Ltd. has grown in size. It was a market leader but with changes in business environment and with the entry of MNCs, its market share is declining. To cope up with the situation, the CEO starts delegating some of his authority to the General Manager, who also felt himself overburdened and with the approval of CEO disperses some of his authority to various levels throughout the organisation. Identify the concept of management discussed above.

Out of Human Resource Management and Staffing which one is wider?

'Sehaj bought Teak wood furniture for his drawing room from "Akshay Decors" of Kirti Nagar, Delhi for ₹ 4 lakhs. At the time of purchase the firm assured Sehaj about the best quality of the said furniture and gave 2 years warranty stating that if anything goes wrong, the firm shall replace it with a new one or refund the purchase amount. But the dining table and chairs started developing cracks at various places and the polish' became very dull within 30 days of purchase. Sehaj reported the matters to the firm and requested a number of times to replace the furniture. The firm neither paid attention to these requests nor replaced the furniture.(i) Identify the consumer rights which have been violated by the furniture manufacturer.(ii) Where can Sehaj lodge complaint for this?

What is meant by marketer?

Give one function of packaging.

In modern times, emphasis is placed on describing marketing as a social process. State this process.

What is dividend?

Explain in brief the term ‘Leadership’ as an element of ‘Directing’.

Give two types of formal communication.

“Management helps in development of society.” How?