Business Arithmetic — Entrepreneurship STD 12 Commerce — Question

Discuss the steps involved in the investigation of ideas.

Floral Art and Craft' opened its first store in Mumbai in the year 2010 with the objective of providing its customers with fresh flowers creatively packed and value for money.It procures fresh flower directly from the farmers. The organization makes sure that the farmers adopt organic means to nourish the soil and do not use chemical fertilizers as it degrades the soil fertility. Packaging material is procured from specially abled craftsman of I CAN.
Floral Art and Craft's facebook and twitter page encourages two way communication with its customers. These social media channels provide a platform through which it can interact with customers and access their opinion about the brand. The store also uses direct e-mails to their frequent customers to inform them about different schemes and other promotional messages. Its website promotes the store by organizing different flower decorating classes and competitions using the products of I CAN.

1. Identify the promotion strategy adopted by I CAN. Also state the lines from the text that helped to identify the form.
2. State any two features of this type of promotion strategy.
3. State two values communicated to the society.

Abhinay started a small scale industry where he produces 3 types of products Tomato Sauce, Cheese Spread and Mixed fruit jam sales for December were as follows:

Product	Cheese Spread	Tomato Sauce	Mixed Fruit Jam
Bottles sold	100	40	60
Average Unit Price	80	45	60
Average Unit cost	40	15	20

Fixed cost = 3420
From the given information you are required to calculate:

1. Weighted average selling price
2. Weighted average variable cost
3. Overall break-even point
4. Product wise break-even point
5. Break-even point = Fixed Income = Contribution

Abhinav started a small scale industry where he produces 3 types of products i.e.; Tomato Sauce, Cheese Spread and Mixed fruit jam Sales for December, a multi product company.

Explain the steps involved (or procedure followed) in preparation of a Marketing Plan?

Explain the concept of ABC Analysis.

Explain 'Market-Driven Ideas', 'Trading related Ideas' and 'Service-Sector Ideas' as different Idea Fields.

Imagine that you have started selling FMCG goods then what kind of promotional strategies will you be using?

How growth of an enterprise is possible through Mergers and Acquisitions (M & A)?
OR
"Mergers and Acquisitions (M&As) is a potential strategy for ensuring the accelerated growth of a business.” Explain.

OR
What are the reasons that firms may choose to grow through M & A instead of expanding internally?

Suggest any six techniques to Sonu, which will help him in boosting the sales.
OR
Assuming you plan to manufacture detergent powder, how would you assess the size of the market of your locality? What strategies would you adopt to sell the product?

"An enterprise that does not grow will, enventually die." Explain this statement with suitable examples.