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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing5 Marks
Question
Suggest any six techniques to Sonu, which will help him in boosting the sales.
OR
Assuming you plan to manufacture detergent powder, how would you assess the size of the market of your locality? What strategies would you adopt to sell the product?
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Answer

To get any information related to market or product, the entrepreneurs use market research.
The strategies adopted to sell the product are as follows:
  1. Price off or Rebate: It is generally offered to the customers to increase sales. In this method, offer price is less than normal price.
  2. Samples: In this method, the manufacturer distributes free samples to the customers to get popularity for his product.
  3. Contests: In this method, the customers are invited to participate in the contests like writing a slogan on the product, suggesting good name for a new product and gain awards for the best one.
  4. Coupons: In this method, the seller offers a discount coupon on the purchase of specified products.
  5. Quantity plus: Sometimes, the manufacturer offers extra quantity of product at same price for a short period.
  6. Free gifts: In this method, the customer is given free gifts on purchase of product. e.g. cup with coffee, toothbrush with toothpaste, etc.

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