Marketing — Business Studies STD 12 Commerce — Question

Name the marketing function which is concerned with the important decision of managing inventory.

Bhagwati Enterprises is a company engaged in the marketing of air-conditioners of a famous brand. The company has a functional structure with four main functions—Purchase, Sales, Finance and Staffing. As the demand for the product grew, the company decided to recruit more employees. Identify the concept which will help the Human Resource Manager to find out the number and type of personel availale so that he could decide and recruit the required number of persons for each department.

Why is working capital needed? Give any one reason.

Identify the functions of the management:

1. Motivating employees and giving instructions to them to perform the tasks assigned to them.
2. Recruitment and selection of the personnel.
3. Finding out deficiencies in implementation of plans.
4. Preparing a blueprint for future.
5. Process of defining and grouping activity of an enterprise to establish authority relationship.

What would be the effect of no delegation of work?

State one example of exchange of goods where buyer is a marketer.

Mansi took her niece, Ridhima, for shopping to ‘Mega Stores’ to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost.
Identify the technique of sales promotion used by the company.

Which environment prohibits the advertisement of alcoholic beverages?

Name the incentive which confers ownership rights to employees.

Planning ensures clarity in thoughts and actions, work is carried on smoothly without interruptions. Which importance of planning is mentioned here?