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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
What is Labelling? State any five functions of labelling.
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Answer

A label identifies the product or brand. Labels are attached onto the product package to help identification and provide some information to the customers. A label is a carrier of information, which is to be provided to the customers.Functions of labelling are:
  1. It describes the product, its usage, contents, etc.
  2. It helps in identifying the product or brand.
  3. It helps in grading the products into different categories.
  4. It helps in promotion of the products.
  5. It helps in providing information required by law.

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