Marketing — Business Studies STD 12 Commerce — Question

What is the horizontal movement of employees called?

Define business environment.

Mohan, a manager, very often speaks with people at all levels, passing on instructions regarding his department and also the other departments.
Which principle of management is being overlooked and why? Give one violating effect.

What is meant by planning?

Give two examples of marketing intermediaries.

What do you mean by marketing mix?

Who developed the 'Need Hierarchy' Theory?

“Management increases efficiency” How?

Radhika and Vani who are young fashion designers left their job with a famous fashion designer chain to set-up a company fashionable Pvt. Ltd.' They decided to run a boutique during the day and coaching classes for entrance examination of National Institute of Fashion Designing in the evening. For the coaching Center, they hired the first floor of a nearby building. Their major expense was money spent on photocopying of notes for their students. They thought of buying a photocopier knowing fully that their scale of operations was not sufficient to make full use of the photocopier.

In the basement of the building of 'Fashionate Pvt. Ltd.' Praveen and Ramesh were carrying on a printing and stationery business in the name of ‘Neo Prints Pvt. Ltd.' Radhika approached Praveen with the proposal to buy a photocopier jointly which could be used by both of them without making separate investment, Praveen agreed to this.

Identify the factor affecting fixed capital requirements of 'Fashionate Pvt. Ltd.'

Name the principle of scientific management which emphasises on the study and analysis of methods rather than estimation.