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Marketing — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesMarketing3 Marks
Question
What is meant by Marketing Mix?
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Answer

It refers to the aggregate of decisions taken with a view to successfully completing different marketing activities. These decisions are mainly in respect of four variables, viz., product, price, promotion and place. These variables are called elements of marketing mix.

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