MARKETING MANAGEMENT — Business Studies STD 12 Commerce — Question

Identify the nature of management when it is practised as personal application of existing knowledge to achieve desired results.

Telco Ltd is manufacturing files and folders from the old clothes to discourage use of plastic files and folders. For this, they employ people from nearby villages where very less job opportunities are available. An employee, Harish, designed a plan for the cost reduction but it was not welcomed by the production manager. Another employee gave some suggestion for improvement in design, but it was also not appreciated by the production manager.

• State the principle of management described in the above para.
• Identify any two values that the company wants to communicate to the society.

Alliance Ltd. is engaged in manufacturing plastic buckets. The objective of the company is to manufacture 100 buckets a day. To achieve this, the efforts of all departments are coordinated and interlinked, and authority responsibility relationship is established among various job positions. There is clarity on who is to report to whom.
Name the function of management discussed above.

Give any two benefits of branding to marketer.

The scope of Consumer Protection Act has widened. Explain, how?

'Indian Logistics' has its own warehousing arrangements at key locations across the country. Its warehousing services help business firms to reduce their overheads, increase efficiency and cut down distribution time.State with reason, whether the working capital requirements of 'Indian Logistics' will be high or low?

Which consumer right gives the business firms freedom to set up their own consumer service and grievance cell?
OR
It is because of this right of consumer that many enlightened business firms have set up their own consumer service and grievance cells. Which consumer right is referred here?

OR
Establishing 'Consumer Service Cell' is an example of which consumer right?

Give any one difference between management principles and values.

State any two types of plans.

What are barriers of communication?